Brand
For partners and institutions referring to First Six in their own materials, here is the short version. For logo files or anything beyond this, get in touch.
The name
It is First Six, two words, both capitalised. Not "FirstSix", not "First6".
Logo
Use the supplied logo with clear space around it and do not recolour, stretch, or add effects to it. There are light and dark variants; use the one with enough contrast against your background.
Colour
First Six reads on a warm cream background with a single accent colour. Inside the product, the accent is set per institution as part of white-labelling, so when you show First Six branded for your institution, your accent is the right one to use.
Voice
Calm and plain. First Six does not shout, does not use hype, and does not lean on emoji. If you are writing about it, the same register works: clear, direct, and low-key.
Where it lives
First Six is the product at app.firstsix.com.au (students) and
console.firstsix.com.au (staff). The marketing site is firstsix.com.au, and
this knowledge base is knowledge.firstsix.com.au.
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