Targeting with tags and audiences
Not every message is for every student. Tags and audiences let you aim content — a briefing block, an event, a resource — at exactly the group it's meant for, and leave everyone else's view uncluttered.
Two kinds of audience
- Synced facets (read-only) — courses, degrees, campuses, and cohorts that come in from your student records. You don't manage these; they reflect enrolment.
- Your own tags — segments you create, like "First in family", "Commencing", or "On appeal", to target groups your SIS doesn't already describe.
Managing your tags
- Create a tag
Add a tag for a group you want to reach, and give it a short label for compact display (for example, a long official term shortened for a chip).
- Turn it on or off
Toggle a tag active or hidden without deleting it.
- Use it while authoring
When you write content, target it by tag so only matching students see it.
Some role tags are ones students pick for themselves (in the people/groups area of the app). That lets students opt into content streams that fit them — and it means your targeting reflects how students see themselves, not just what's on file.
A note on small groups
Targeting narrowly is good for relevance, but remember that insights suppress very small groups so individuals can't be identified from aggregates. Targeting controls who sees content; it doesn't expose who engaged at an individual level.
Common questions
Why can't I edit courses or campuses?
Those come from your student records and stay read-only so they always match enrolment. Create your own tags for anything they don't capture.
If I don't tag content, who sees it?
Untargeted content is shown to the whole cohort (within its week scope). Tags narrow it; no tag means everyone.
Can I combine a synced facet with my own tag?
Yes — target by campus and a custom tag together to reach, say, first-in-family students at one campus.
Related
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